Free to look around. From $49/month to get covered.

Plan limits, in full

So there are no surprises after you subscribe, here is exactly what is and is not capped today.

Sending limits protect your sender reputation

Pitches go through your own mail account — whether you wrote them or the agent did. Gmail’s ceiling of 500 or 2,000 a day is a hard stop, not a safe cold-email volume: mailboxes that push it get throttled or suspended, and a suspended mailbox is a campaign that stops. So each campaign may send 25 pitches a day on Starter, 75 on Pro and Agency, and 150 on Scale, counted per client workspace. The agent drafts the rest and they go the next day.

The agent’s limits are safety rails, not upsells

Campaign depth, the two-follow-ups-per-journalist cap and the five-sends-per-day autopilot ceiling exist so autonomous outreach cannot run away with your sender reputation. None of them lift for more money, on any plan.

Your data stays yours

Media lists and pitch history live on your own device. Campaign state is synced to your account only so that autopilot can keep working while you are away — and mailbox credentials leave your browser only when you switch autopilot on.

Questions people ask before paying

Is the autonomous PR Agent included, or does it cost extra?

Included on Starter, Pro and Agency at no extra charge. There is no separate agent plan, no AI credit pack and no per-pitch fee. Starter runs one campaign a month; Pro and Agency have no campaign limit. The Free plan can search the database but cannot run the agent.

What counts as a campaign on Starter?

One launch of the agent against one announcement, in any mode. The agent researches the reporters, writes every pitch, waits for your approval, sends from your mailbox and follows up — all of that is one campaign, however many journalists it reaches. The count resets on the first of each month. Hand-written pitches from the Pitches page are not counted.

Is there a limit on how much AI I can use?

No monthly allowance and no metering. The only ceiling is per run: campaign depth caps a single campaign at 10, 20 or 40 agent steps — a limit enforced on our servers so a run cannot spin indefinitely. Start another campaign whenever you like.

Can the agent email journalists without me approving it?

Not on your first campaign, and after that only if you tell it to. Your first campaign always runs in review mode: the agent researches and drafts, then stops until you have read the pitches and sent the ones you like. It is your own inbox they go out from, so you see the writing before a reporter does. Send-while-I-watch and autopilot — where it sends and follows up on its own, including while you are logged out — unlock after that, and switching back to review is one click.

Which models can I use?

The same set on every paid account, switchable under Advanced settings on the PR Agent page. There is no premium model tier and no plan that unlocks a better one.

Is there an annual plan?

Yes, on every paid tier. Starter is $49 a month, or $39 a month billed annually ($468). Pro is $149 a month, or $129 billed annually ($1,548). Agency is $399 a month, or $349 billed annually ($4,188).

Nothing else changes between monthly and annual: same database, same limits, same features. Annual is a billing choice, not a bigger tier.

Is there a plan for agencies?

Yes. Agency is $399 per month, or $349 per month billed annually ($4,188). It is built for US PR agencies and freelance publicists who run outreach for several clients from one account: ten client workspaces included, each a separate campaign with its own brief, journalists, pitches and replies; approval links your clients open in a browser — no account, no seat — to approve or return each pitch before it goes out; and coverage reports under your own name, logo and colour. Pitches are signed as you, not as us. Beyond ten clients, each extra workspace is $39 a month, added from Settings and charged pro rata to the card on file; extra seats are $99 a month each, set up by us. Scale, at $999 a month, includes fifty workspaces, higher reveal and sending lines and an onboarding call.

For scale: one seat on an enterprise media database is widely reported to run several thousand dollars a year, and covers one person. Agency is in that range for the year and covers your whole client roster. See Muck Rack pricing, explained and InsightFuse vs Semrush and Prowly.

I subscribed before the current prices. What happens to me?

Nothing on price. Accounts opened at the founder price keep it, on Pro, for as long as they keep the subscription. The new prices apply to new subscriptions only. The fair-use allowances above apply to every account, founder price included, because they protect the database every subscriber pays for.

Can I use this for link building?

For editorial links, yes: a story that runs is a link that runs with it, and the same research-pitch-follow-up campaign earns both. Two rules. No paid links: InsightFuse is not for buying placements, offering journalists money or gifts for coverage, or sending link-exchange requests, and accounts that do are closed. And no bulk, templated outreach: every pitch is a specific story to a specific reporter, which is also the only kind that works. See the backlink outreach guide.

How many journalists do I get access to?

All 799,000+ of them, on every plan including Free — across 236,017 outlets and 234 countries and territories. The Free plan hides contact details; Starter and above reveal them.

Do all profiles have an email address?

289,253 profiles carry a direct email address, and every profile carries a LinkedIn profile so you always have a route to the journalist. The interface shows you which is available up front.

How fresh is the data?

The database is refreshed on a rolling schedule, with profiles rebuilt in batches through the year as journalists move roles and outlets.

Can I cancel?

Yes, at any time, from the settings page. On monthly billing the charge stops at the end of the current month. On annual billing you keep access for the rest of the term you paid for. Either way your saved lists stay on your device.