Build targeted media lists.
Search the journalist database, filter by beat and outlet, and save curated lists for each campaign or announcement. Reuse and refine lists over time.
PR Intelligence Platform
The PR platform that costs less and does more.
InsightFuse brings journalist discovery, real-time media monitoring, tracked pitching, and coverage analytics into one workspace — so your team can find the right reporters, pitch them effectively, and prove impact without the enterprise price tag.
Real-time alerts
New mention — TechCrunch · “Startup raises Series B”
2m
Social post — @reporter shared your press release
14m
Podcast — CEO mentioned on The Pitch
1h
—
Coverage
score
score
Sentiment
Positive
62%
Neutral
28%
Negative
10%
Trusted by PR teams at
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Journalist Database
Find the right journalist for every story.
Search a comprehensive database of journalists by beat, outlet, or location. See what they cover, how to reach them, and what they have written recently — all in one view.
› search: beat = “AI & machine learning”
— results
| Name | Outlet | Beat | Recent article |
|---|---|---|---|
| — | — | AI / ML | — |
| — | — | Enterprise AI | — |
| — | — | AI policy | — |
| — | — | ML research | — |
| — | — | AI startups | — |
Search
Search by beat, outlet, location.
Filter journalists by what they cover, where they publish, and where they are based. Narrow your list in seconds, not hours.
Verification
Contact info verified daily.
Email addresses and social profiles are checked and updated every day, so you are always pitching to a working address — not a bounce.
Tracking
Track what they cover.
See each journalist’s recent articles and topic patterns. Know what they are writing about this week before you pitch.
Media Monitoring
Every mention, the moment it happens.
Real-time alerts across news, social, and podcasts. Sentiment breakdowns, coverage timelines, and shareable reports — all in one dashboard your team will actually use.
Alert feed
LIVE
News mention
2m
New article mentions your company in TechCrunch
Social post
14m
Reporter shared your press release on X
Podcast
1h
CEO featured on The Pitch podcast
News mention
3h
Industry publication references your product
Sentiment breakdown
Positive
62%
Neutral
28%
Negative
10%
Based on — mentions in the last 30 days
Coverage timeline
M
T
W
T
F
S
S
Media Lists & Pitching
From list to landed coverage in four steps.
Build targeted media lists, pitch with tracked emails, monitor opens and responses, and measure what actually works.
Pitch with tracked emails.
Send personalised pitches directly from InsightFuse. Every email is tracked — you see when a journalist opens, clicks, or replies, so you always know where each pitch stands.
Monitor opens and responses.
Track engagement in real time. Follow up at the right moment, identify which journalists are most responsive, and avoid over-pitching the ones who are not.
Measure what works.
See which pitches led to coverage, which journalists convert, and which lists perform best. Use data to refine your approach and prove ROI to stakeholders.
Feature Comparison
InsightFuse vs MuckRack.
Everything you need for PR intelligence, at a price that makes sense. See how we compare.
| Feature | InsightFuse | MuckRack |
|---|---|---|
| Journalist database | ||
| Media monitoring | ||
| Press release distribution | — | |
| Coverage analytics | ||
| Media lists | ||
| Team seats | ||
| Reporting dashboards | — | |
| API access | — | |
| Price | $—/mo | Contact for pricing |
Get started
Ready to upgrade your PR toolkit?
Start free today. No credit card required. See why PR teams are switching to InsightFuse.